Conversion EnhancementDo you think it's an accident that the milk and bread is usually found at the back of the supermarket? Is it a coincidence that all supermarkets put sweets and magazines by the registers?
They put milk and bread in the back of the store because if you run in to pick up a carton of milk, you still have to walk past the fruit, veg and meat. They put impulse items by the registers because they know your eyes tend to wander while waiting and welcome the instant gratification of a magazine or candy bar. Even the shelf items have a selling strategy. The items are shelved according to profit. The items at eye level are the ones they would like you to buy.
These aren't educated guesses – they know it works!
The placement of every single item is determined by its likely impact on the supermarket's bottom line, and this is supported by continued measurement and analysis. That way, as conditions change – shifting consumer preferences, price fluctuations, changing product lines – the supermarket can be continually ‘rearranging the furniture’ to ensure that they get the most profit from every single person who walks through their doors.
The web is no different – in fact, it's easier!
Every action a user takes (or doesn't take) on your website is measurable, and speaks volumes about their perception of your business, products and services. Just like the supermarkets, if you use the data properly you can optimize your website to maximize the value received from every visitor.
Netfinity offers a number of services aimed at helping websites increase the percentage of traffic they turn into customers just as they helped double their online conversion rate.
Contact Netfinity today to find out how we can boost your website's conversion or read on to learn more about the impact and necessity of conversion rate enhancement in the modern online arena, and an example of the kinds of inroads that can be made in a short space of time.
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