 / analytics
Analytics You can't manage what you can't measure.
You have a reporting tool on your website. Every month your website manager provides a report showing how many people came to your site, what they looked at, and how many orders or enquiries were received as a result. With a little rough arithmetic you can work out the value of those behaviours and know if the associated costs were warranted.
What action can you take as a result of this information? If costs were greater than returns, should you reduce the web marketing budget, increase it, or change the way it is allocated?
Analytics is about so much more than evaluating past performance. It's about using data to improve the quality of our decision-making, ultimately so that over time we can do more of what works and less of what doesn't work.
How do you get actionable insight from web analytics?
That's where Netfinity comes in. We empower our clients with the ability to monitor their unique organisational online Key Performance Indicators (KPI's), and the associated behaviours. This allows our clients to pro-actively manage performance of their KPI's every day, rather than celebrating or commiserating at the end of each reporting period.
After an initial engagement period during which we establish the KPI's, train your team and audit historical performance, we enter a 'business as usual' phase where we continually look at the data to identify opportunities for improving performance. Each opportunity is presented to the client with a recommendation as to how it can be realised (a brief for an initiative to improve the site) and projected return on investment.
This allows us to ensure that, at any point in time, resources are always being allocated to initiatives offering the highest return on investment. Whether you are simply running a Google Adwords campaign or you are seeking to measure a variety of performance metrics on your site using world class website tracking solution Netfinity can help with finding the right web analytics solution for you, customising it to your needs and business goals, integrating it into your business, and training your team to get the most out of your investment.
Contact us for a free consultation. It costs nothing to talk
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